North American fund managers say regulation is biggest obstacle to successful fundraising in Europe

New research from Ocorian shows that North American fund managers say the regulatory environment is the biggest obstacle to successful fundraising in Europe, with European ESG regulation in particular being a deterrent.

Ocorian commissioned independent research company PureProfile to conduct research with 100 senior executives at alternative fund managers focusing on private equity, private debt, real estate, venture capital and infrastructure in the US and Canada collectively responsible for $1.59 trillion assets under management during April 2024.

The survey found the top three biggest challenges to successful fundraising in Europe was the regulatory environment (49%), followed by issues around reporting (38%) and joint third was the liquidity profile (37%) and corporate governance requirements (37%).

Ocorian’s study shows that European ESG regulation, in particular, is proving to be a problem in the eyes of North American fund managers. Almost all (99%) say European ESG regulation is a deterrent to North American alternative fund managers trying to raise capital in Europe. Of these, over a third (36%) say it is a huge deterrent.

Similarly, almost all (97%) of North American fund managers say it will become harder to launch new funds in Europe unless they have a strong ESG focus. More than one in ten (11%) strongly agree with this view.

These views are having an impact on the types of European investors who are interested in new fund raising by North American fund managers over the next 12 months. Of those surveyed, 77% say they predict an increase in the level of new fundraising by North American fund managers among private banks, followed by 76% expecting an increase from pension funds. This is followed by insurers (69%) and wealth managers (67%) respectively.

Ed O’Bree, Partner at Ocorian’s Bovill Newgate, said in a press release it is surprising that not more firms highlighted the challenges of ESG.

“The UK rules are easier to follow and less burdensome,” he said. “The US rules are that and some again. The ‘regulate less’ lobby seems to be winning in the US, and in fact, some states have gone further still to the extent that if any fund manager is seeking to exclude hydrocarbon from its stocks then that can be challenged in court. You have to pursue the financial best interests of your clients. So, indeed, in this light, I’m surprised the North American fund managers questioned in the survey don’t see the EU focus on ESG as even more of a worry.”

Abi Reilly, Funds Practice Lead at Ocorian’s Bovill Newgate noted that “uncertainty breeds stasis.”

She said, “In the US, fiduciary duty reigns supreme, rendering ESG almost a taboo term due to its divisive nature. State-level legislation empowers some – like Montana – to reject it outright, signalling a political stance against its adoption. We’ve been told by our US regulatory colleagues that ESG has become a non-term – people have stopped using it because it causes such a dramatic reaction.

“The landscape is marred by frustration and nervousness about liability. The EU SFDR’s Article 8 has become a catch-all for anything from impactful to barely considered strategies. Investors crave and need clarity, yet find themselves drowning in ambiguity. Looming anti-greenwashing rules in the UK add to the unease – how much leeway will this give litigators and regulators? Uncertainty isn’t good for business,” Reilly added.

“The UK’s SDR regime adds another layer of complexity, the formerly single market now has a widening divide; Brexit initially led to mirroring EU regulations, but divergence is now apparent. The FCA has stated that a light green focus is not enough – there needs to be a sustainability objective, when marketing a fund, terminology must be precise and with no ambiguity.”

She said, “Investors can’t be sure about the true sustainability of their investments. Amidst this chaos, performance suffers, begging the question: planet or purse? You can see how this is truly off-putting to North American fund managers and their investors. Can profit and purpose ever truly be reconciled, or are we destined for murky waters with potential hidden litigious risk meaning the wealth of North America may simply refuse to dive in?”

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